The ‘Bordeaux Dilemma’ explains why too many people overspend on luxury items until they’re in debt
Paul Sullivan, the New York Times Wealth Matters columnist and author of " The Thin Green Line: The Money Secrets of the Super Wealthy ," has a theory about why people fall into the trap of spending beyond their means. In "The Thin Green Line," Sullivan writes that some of his best memories are of drinking wine from the Bordeaux region of France, "particularly Chateau Margaux, which can entice me to spend $300 or more on a bottle.
Paul Sullivan, the New York Times Wealth Matters columnist and author of ” The Thin Green Line: The Money Secrets of the Super Wealthy ,” has a theory about why people fall into the trap of spending beyond their means. In “The Thin Green Line,” Sullivan writes that some of his best memories are of drinking wine from the Bordeaux region of France, “particularly Chateau Margaux, which can entice me to spend $300 or more on a bottle.
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