US Rosé Imports Grow Exponentially
Rosé, especially premium rosé, remains one of the hottest wine categories in the US, as we’ve reported in earlier articles. Premium rosé (>$12/bottle) imports in 2014 increased 41{45b0463633054486b24ea7f1d8a3d5c23c88cedad61f649c1174e653e8a53946} by volume and 53{45b0463633054486b24ea7f1d8a3d5c23c88cedad61f649c1174e653e8a53946} by value. This comes on top of rapid growth in earlier years. And the growth in premium rosé imports stands in contrast to the slow growth (just 1.2{45b0463633054486b24ea7f1d8a3d5c23c88cedad61f649c1174e653e8a53946} by volume) of US imports of table wines more generally (see graph). In 2014 the average price of a bottle of rosé rose to over $16, an increase of $1 over 2013.*
Rosé imported from Provence is especially popular in the US, and those imports, too, are increasing rapidly. Provence rosé imports rose 29{45b0463633054486b24ea7f1d8a3d5c23c88cedad61f649c1174e653e8a53946} by volume and 38{45b0463633054486b24ea7f1d8a3d5c23c88cedad61f649c1174e653e8a53946} by value in 2014. There’s been double digit growth in Provence rosé imports since 2003 (see graph).
For more on the rosé market and evaluations of rosé still and sparkling wines, please see our earlier publications:
The World’s Love Affair with Rosé Champagne
Rosé Champagne and Sparkling wine for Valentine’s Day
Rosé Champagne: Blending Lessons from Veuve Clicquot
Annual Rosé Report: 2013 [subscribers only]
Don Winkler
February 2015
* Data for this article come from the CIVP/Provence Wine Council, the French Customs Agency, Neilsen, and the Wine Industry Advisor.
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