Best Press Releases for 11.15.24

For Wine Marketing Nerds ~ Enolytics

Cathy Huyghe, of Enolytics, generates revenue for the wine and spirits industries. She reveals her soul this week, and I’m quoting from her website: “Put your data to work for you, to be sure that it generates the maximum possible revenue for your business. Enolytics’ software is the most complete DTC and wholesale data analytics platform in the industry, putting your winery’s growth at your fingertips.”

She wrote, “It is a h*ll of a lot harder than it looks. To build it, for starters. To keep the data private and safe. To update the technology. To test new features so that they can be released securely. To incorporate feedback from trusted early adopters and ‘friendly-face’ customers. To iterate, test, build, and repeat. All of which makes Enolytics 2.0 such a pleasure to roll out.”

Here are two words for Cathy Huyghe, Pure Passion. Do you want to know where your wine brand stands in sales? You will find your answer through Enolytics. And, It’s now even better than ever, people, while she continues to become the best. I’m remembering Miss Mary Samways, one of my extraordinary English teachers:

Good, Better, Best
Never let it rest
Until the good is better
And the better is Best.

Amphora Example

“Talhas,” A Classified Alentejo Appellation

Wines made in clay vessels are so smooth, rich, abnd directly to the pure flavors..This can’t happen any where else on the globe, because (Denominação de Origem Controlada) is a regulated appellation. Clay pots used for wine are also called amphorae, tinajas, qvevri, dolia, or karas, with this all depending on the region.

Another, Cyprus Is An Island Apart ~ Affecting How History Evolves

Paraphrasing news info from Amphora Expert, Paul White, PhD: I’m just back from Azerbaijan, gathered a few winemakers there and suggested for them to stop using old pots as decorations out front. They need to start making wine that’s genuinely Azerbaijani, no one wants imitation of California’s varieties done up in French oak anymore.  I then had the same issue when touring Cyprus this year. Only there were 100X as many disused pots lying around doing nothing, but taking up space and growing flowers. They told me it was impossible to use those dirty old pots. And I said it reminded me of Alentejo 12 years ago before their revival. I’m quite sure there are definitely clay pots in Cyprus’s future…

Talhas used for storage of wine.

Vignamaggio: Seven Micro-Terroirs, One Polycultural Vision for Chianti Classico

For Winemaking Nerds ~ It’s Worth Being Long

This one really from Vignamaggio really caught my attention, I’d say, purely for the title. In my PR career in the US, I need to make what I write more direct and quite informal as compared to traditional European Press releases. Still, I understand its formality, because it had a lot to say.

It’s Hard to Imagine Seven Micro Climates in One Vineyard?

U.G.A GREVE – Nestled along the right bank of the Greve River, Vignamaggio’s vineyards extend into the southern part of the Greve Unità Geografiche Aggiuntiva:.

• Prenzano-Petriolo: the highest section of the estate, facing southwest at an elevation of 340-400 meters. The soil, rich in sand and abundant in sandstone fragments.
• Solatìo: aptly named for its abundant sunlight, promotes an optimal concentration of polyphenolic compounds as grapes ripen. Here, pure Sangiovese thrives alongside a historic 30-year-old vineyard.
• Poggiarelli: a more recent addition to the estate, lies to the north at an altitude of 300 meters. Its diverse soils, with clay content reaching up to 30%, provide optimal conditions for producing various expressions of Chianti Classico.

U.G.A. PANZANO – On the left bank of the river lies the Panzano Unità Geografiche Aggiuntiva, the densest vineyard area. Here, Vignamaggio cultivates the following “microzones:”

• Orto–Poggio Asciutto stands out for its cool, versatile conditions, particularly valuable in dry vintages due to its eastern exposure…diverse, complex soils of marl clays
• Vitigliano–Prato boasts well-balanced, well-draining soils with lower clay content, and is home to the estate’s highest vineyard at 400 meters. The presence of galestro (schistose clay)
• Querceto, a 6-hectare vineyard set in Panzano’s famed Conca d’Oro, is the only parcel within the Pesa River basin. Sitting at altitudes between 340 and 450 meters with a western exposure
• Montagliari, this geological enclave of Pietraforte features stony, clay-rich soils that impart remarkable balance and a distinct mineral edge to the wines

The estate’s vineyards are part of two key Unità Geografiche Aggiuntive within the Chianti Classico region: Greve and Panzano.

The Wine Institute

California Wines Presents Holiday Recipes, Wine Pairings Experiences to Make the Season Sparkle

SACRAMENTO — The holiday season is a time to celebrate with family, friends and loved ones, and California Wines can help make those special occasions even more memorable. Whether you’re cooking up a traditional feast at home, planning a day out in California wine country or searching for unique gifts that will bring everyone together, we’ve got you covered with recipes, tips and inspiration with all the trimmings.

Eat, Sip and Be Merry ~ There’s nothing like gathering around a table laden with delicious food and California wines. To make holiday menu planning easy, California Wines created a free e-book, “Celebrate the Holidays with California Wines.” Available by visiting the Discover California Wines, the book features simple-to-prepare recipes inspired by California wine country. Each dish features California-grown ingredients and a Golden State wine to match.

Wine Institute Holidays 2024